Parties are how you demonstrate your success. People remember a good time. More than they remember great work. An art exhibition often has as many visitors at the vernissage as it has during the whole time it’s on. French artist Yves Klein knew this. In 1958 he opened an exhbition and served blue cocktails. The next day, everyone peed blue - Yves Klein’s signature color. International Klein Blue. Good party. Good work.
