Whatever you do, make it easy for your target to get in touch with you. Ever been to a website without an e-mail address? Or gotten a phone number in handwriting you couldn’t read? Annoying, right? You already spend hours every week trying to reach the right people. At least make sure the right people can reach you.

Whatever you do, make it easy for your target to get in touch with you. Ever been to a website without an e-mail address? Or gotten a phone number in handwriting you couldn’t read? Annoying, right? You already spend hours every week trying to reach the right people. At least make sure the right people can reach you.